Online, Social and Participatory Media

The Observer is one of the most successful news websites internationally.

An online website is funded and thrives from memberships, donations and adverts.

Monetising: earning revenue from a business

Funding: The Guardian online, The Guardian social media and The Observer magazine


Convergence: the merging of previously separate media forms in one entity - e.g. using a smartphone to stream music, take photos, to read etc.


Describe two ways a newspaper is funded, Use The Guardian and The Observer examples in your answer. (4 marks)

One way a newspaper is funded is through donations. The Guardian newspaper accept money from people out of their own kindness, because many people want The Guardian to continue circulating. Another way a newspaper is funded is though adverts. Other companies pay The Guardian to advertise their own products, so people can see and potentially buy what they're offering.

How have funding issues affected the drive to online media? (4 marks)

One way funding issues affect the drive to online media is through convergence. This is because the demand for different things can all be done on one device, including reading the news. Another way funding issues affect the drive to online media is because media online is more relevant today. This is because people want to keep up with the latest technology, which doesn't reflect print newspaper.

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