The Guardian Audiences
Reader:
The total number of people who read a publication.
Circulation:
The number of newspaper copies that are distributed to newsagents and news stands on an average day.
The Guardian
The sport section is written by men and is very male dominated.
In the middle is culturally-driven by showing TV listings, comedy, music and dance - this is for cultural-consumers.
The main section is hard news, mixed in with opinion pieces.
The Observer magazine in the middle targets women with gardening, cooking, lifestyle and sex and relationship advice.
The Guardian's readers would be interested in politics, sports, culture or lifestyle. They would be quite liberal. They would be happy to celebrate other demographics that don't represent themselves. They would also be under the ABC1 NRS social grade, because for one paper it is £3.20, and for a subscription it is £1.60 per paper.
Middle-class progressives are forward looking people who are keen to try new things.
Refer to the extract - analyse the use of media language to create meaning to appeal to it's audience in the online Observer home page. Pick 2 examples. (5 marks)
One way media language is used to create meaning to appeal to it's audience is by listing at the top what different things they can explore. The fact that they have pages accessible about news, opinion, sport, culture and lifestyle. This reflects the liberal target audience, of middle-class progressives who like to explore or try new things. Another use of media language in the extract to appeal to the target audience is by highlighting the lifestyle section in pink. This reflects the female target audience for their lifestyle section. The Observer does this to show their middle-class progressive audience how versatile their paper is, whilst linking each section to the connotations that the target audience might have.
The total number of people who read a publication.
Circulation:
The number of newspaper copies that are distributed to newsagents and news stands on an average day.
The Guardian
The sport section is written by men and is very male dominated.
In the middle is culturally-driven by showing TV listings, comedy, music and dance - this is for cultural-consumers.
The main section is hard news, mixed in with opinion pieces.
The Observer magazine in the middle targets women with gardening, cooking, lifestyle and sex and relationship advice.
The Guardian's readers would be interested in politics, sports, culture or lifestyle. They would be quite liberal. They would be happy to celebrate other demographics that don't represent themselves. They would also be under the ABC1 NRS social grade, because for one paper it is £3.20, and for a subscription it is £1.60 per paper.
Middle-class progressives are forward looking people who are keen to try new things.
Refer to the extract - analyse the use of media language to create meaning to appeal to it's audience in the online Observer home page. Pick 2 examples. (5 marks)
One way media language is used to create meaning to appeal to it's audience is by listing at the top what different things they can explore. The fact that they have pages accessible about news, opinion, sport, culture and lifestyle. This reflects the liberal target audience, of middle-class progressives who like to explore or try new things. Another use of media language in the extract to appeal to the target audience is by highlighting the lifestyle section in pink. This reflects the female target audience for their lifestyle section. The Observer does this to show their middle-class progressive audience how versatile their paper is, whilst linking each section to the connotations that the target audience might have.
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