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Online, Social and Participatory Media

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The Observer is one of the most successful news websites internationally. An online website is funded and thrives from memberships, donations and adverts. Monetising: earning revenue from a business Funding: The Guardian online, The Guardian social media and The Observer magazine Convergence: the merging of previously separate media forms in one entity - e.g. using a smartphone to stream music, take photos, to read etc. Describe two ways a newspaper is funded, Use The Guardian and The Observer examples in your answer. (4 marks) One way a newspaper is funded is through donations. The Guardian newspaper accept money from people out of their own kindness, because many people want The Guardian to continue circulating. Another way a newspaper is funded is though adverts. Other companies pay The Guardian to advertise their own products, so people can see and potentially buy what they're offering. How have funding issues affected the drive to online media?...

Language and Representation of Print Guardian

 Observer House Style - called the Berliner size - smaller than a broadsheet but bigger than a tabloid - still very much a broadsheet newspaper - appearance quite similar to a tabloid Berliner size Typography: Font with rounded ends in black. This is a simple font and bold. This suits liberal and progressive people. Serious and formal, which is associated with 'quality' newspapers.

Uses and Gratifications Regarding The Guardian

Personal Identity: You can follow whichever sections of The Guardian appeal to you most on twitter. Personal Relationships: Commenting is free on the Guardian Opinion Facebook page. Information: Mix of hard and soft news appeals to a wider audience. Entertainment: Entertainment and lifestyle news is enjoyable to read. Personal Identity Facebook: Twitter: Instagram: Webpage: Personal Relationships Facebook: Twitter: Instagram: Webpage: Information Facebook: Twitter: Instagram: Webpage: Entertainment: Facebook: Twitter: Instagram: Webpage:

The Guardian Audiences

Reader: The total number of people who read a publication. Circulation: The number of newspaper copies that are distributed to newsagents and news stands on an average day. The Guardian The sport section is written by men and is very male dominated. In the middle is culturally-driven by showing TV listings, comedy, music and dance - this is for cultural-consumers. The main section is hard news, mixed in with opinion pieces. The Observer magazine in the middle targets women with gardening, cooking, lifestyle and sex and relationship advice. The Guardian's readers would be interested in politics, sports, culture or lifestyle. They would be quite liberal. They would be happy to celebrate other demographics that don't represent themselves. They would also be under the ABC1 NRS social grade, because for one paper it is £3.20, and for a subscription it is £1.60 per paper. Middle-class progressives are forward looking people who are keen to try new things. Refer to th...

The Guardian - Ownership, Values and Belief

Why might audiences consume newspaper? Uses and gratifications: - to find out information about what is new in the world today e.g. the football - for social integration - to talk with others about currently big or trending topics e.g. Brexit Owners are not expected to interfere directly with the newspaper. This is because it can destroy the newspaper's credibility. Editors will always deny that their owner interferes with their content. However, owners would always appoint editors based on whether they share the same political views. The Scott Trust exists to: - ensure the editorial independence of newspapers - appoint their editors - ensure the newspaper continue their liberal traditions and do not affiliate to any political party - promote the cause of freedom of the press meaning anyone must be free to set up a newspaper and newspapers must not be censored or controlled by the government. This allows for democratic freedom of speech and expression The Guardian...

Regulation and Politics

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The Guardian and Observer: - The Guardian is a daily newspaper published by the Guardian Group and owned by the Scott Trust. - The Guardian changes its name to The Observer on a Sunday. The Guardian and Observer's principles: - develop ideas that help to improve the world, not just critique it - collaborate with readers and others have greater impact - diversify,to have richer reporting from a representative newsroom - be meaningful in all their work report fairly on people as well as power and find things out. This underpins all of the above Newspaper Industry Regulation: 'Freedom of the Press': The government have no control over what is published in newspapers. Leveson Inquiry The judicial public inquiry into ethics on the phone hacking scandal, lead by Lord Justice Leveson, who was appointed in July 2011. Multiple public hearings were held through 2011 and 2012. 13th July 2011: Lord Justice Leveson was appointed as chairman of the inquir...

News Genre Conventions

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News What does the news cover? - what has happened - what is happening - what could happen The two types of newspaper are tabloids and broadsheets. Tabloids are filled with informal gossip. Broadsheets are filled with formality and politics. Tabloid                                                                                               Broadsheet Tabloids Broadsheets Informal, colloquial language Formal, mature language. ‘Quality press’ and about double the size of a tabloid Humour, puns, alliteration in headlines Longer, more serious and complex headlines Colourful, large and bold font Black and white. Smaller font Large images ...